B2B: INCREASING EFFICIENCY IN SALES AND MARKETING CHANNELS

Finding effective channels of B2B sales and marketing in the corporate sector is particularly important. In this post crisis, competitive environment, issues of leadership, excellence and resource optimisation is a paramount task for all B2B companies. Marketing and sales departments are the main drivers of business and determine the development and prosperity of B2B companies.

A smart combination of sales and marketing channels will help to enhance profit and brand value.