THE MEDIA INDUSTRY: NEW BUSINESS MODELS AND INVESTMENT OPPORTUNITIES

Despite the global financial crisis, the media and entertainment sectors continue to grow and evolve worldwide. The development of entertainment and media industry corresponds with the world's tendencies, which are expressed through an increased influence of the Internet and a marked increase in the use and success of new media technologies able to connect with and engage highly profitable market segments. The continued Internet growth results in big opportunities for media companies and publishing houses which are looking for new investment opportunities in the emerging new media business of Russia and CIS.